You run an advertisement spending $100.00. How could you possibly know how numerous
people bought your product? In the event you don’t know your ROI on a special
campaign, how on earth will you spend another $100.00 generally there?
Simple is You will have to track your advertising campaign. This is produced by -
1. By enabling you to keep specific URL in the specific campaign
Ex: [http://www.yourdomain.com/ezinead.html]
2. By supplying ‘?source=campaign1′ tag for your URL
Ex: [http://www.yourdomain.com/product.html?source=ezinead]
3. By using a Click tracking script
http://www.scripts4webmasters.com/clicktracking/index.shtml
Click tracking script is a cgi/php script that means you have content
about a click. The click could be on your website, emails, ezines,
banners or anything.
If the click tracking script tells you the number of clicks it is not
going to be useful to you. Because you can’t differentiate folks
buying over your campaign links or your regular links.
So exactly what a Click tracking script should tell you?
1. Tell how many clicks to see the click thru ratio:
By this you could optimize your ads. In case your specified ad get low click thrus
you can change the optimize it.
2. Tell the ip address of many visitor:
By this you could know which ad presenting to you the sales. In case a particular ip
clicking on a specific link buys your product you are able to realize that
ad campaign’s ROI.
3. Tells the geographical distribution of many clicks:
This is useful when you wish to know what percentage of clicks emanating from diverse
countries. Like in case you see ‘jp’ with ip address, you can know the visitor from
Japan. But this is not possible in all cases.
4. Tell the date and time of clicks:
Some online enterpreneurs are more interested in sending promotional emails
in the weekends. However i guess it truly is endured their personal experiences. Should
you understand that particular campaign gets large amount of clicks in certain days, you
can concentrate showing ads at that particular time.
5. Referers:
You can know that which link exchange program or banner ad on sites bring
you essentially the most clicks.
6. Clicks by some time and date:
You are able to get the results by some time and date. Like your click monitoring
script must provide daily stats seperately. This is certainly useful to see which moment
you sales page gets most clicks.




