Continuing with the theme of giving you advice on how to launch a membership site or information product, I direct you back to two videos I did earlier in the year, which talk about some of the most powerful techniques I’ve used to build my online business.

This information is especially valuable if you’re just starting out as a beginner asking questions like this -

• How can I figure out what people will spend money on?
• What language do my customers use to describe their problems?
• I don’t have a list or an audience yet, how can I build one?

The first video I recorded to show you a technique I used before creating my first information product that helped me understand exactly what my customers wanted and what language they used to describe the problems they faced. You can listen to me explain the technique in this video here -

Video: How To Find Out What Your Members Want Before You Launch

The second video is half a slide show where I show you some of the places I visited in 2008 during a trip around the world. The second half of this video talks about building lists and shows you a couple of examples of people who are using blogs and videos to foster relationships with an audience in preparation to launch a membership site or coaching program.

You can watch the second video here -

Slide Show: How I Made $211,969 While Traveling The World & Two Unique Case Studies

You may have seen these videos when I first published them, but don’t let that stop you watching them again, the lessons never grow old.

I’m highlighting this content now because next week is the final opening of Membership Site Mastermind for 2009.

I’m really looking forward to working with the next group of students who will actually implement the techniques talked about in the videos. Watching videos and understanding the process is great, but taking steps to actually do it is the only path to success. If you want help in that direction, my course is available from next week, or you can do it alone – as long as you do something!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

I just watched Frank Kern’s latest free video called “Sneak Attack“, which for the first half is a bit of Frank’s usual silly antics where he attempts to sneak attack John Reese at his new south coast headquarters.

If you don’t have much time and want to zip through to the practical stuff, go through about half way when Frank starts revealing his “Triangle of Trust” technique.

I found this concept particularly relevant for us as bloggers because the method relates to combining a content video with a short pitch at the end, with a blog post and then a link to a sales page (conversion point) for either an affiliate product or your own product.

You can watch the video here -

The Triangle of Trust Technique

Although the concept is simple enough, it’s worth watching the second half of this video because Frank highlights some really powerful ideas, such as -

• Using the word “blog” instead of website attracts a higher click through rate when sending out email newsletters. This occurs because the word blog is more trustworthy for the time being because it’s not perceived as a sales tool. This is particularly true in non-marketing niches, so if you’re selling in any other markets host content on your blog and use the phrase “Go check it out on my blog” to improve response.
• Using a video as a hook point is presently powerful because of the perceived value of video. Again the trust factor here is high because videos are “cool” as Frank would put it.
• Combining the trust of the video and the blog enhances the likelihood that a person will click through to view the product on offer. Frank’s used the technique himself to make hundreds of thousands in affiliate sales.

Click Here For Frank’s Video

As a long term blogger these ideas shouldn’t surprise you, but Frank brings a strictly marketing style education to the process that’s worth watching, so go check out the video (remember the first half of the video is not the content, it comes in the second half after Frank’s messing around with John Reese).

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here