Hello Stompers!

Welcome to “This Week In StomperNet”! This week, let’s talk about SEO Pro Consulting. Let’s face it, whether you do consulting as a business model or not, once the word gets out that you know how to make things happen with the search engines, people will come to you for help. It’s inevitable! Let’s look at how to do it intelligently.

For the last past days I’ve been doing some research for a couple of new domains and kept stucking with the same question: "Is it OK to focus a new domain on a misspelled keyword that has the potential to bring high traffic from search engines?" . That means, would it be OK to buy a domain that has such a misspelled keyword in its name and built a site around it?

After debating this for a while (with myself :P), i put together a list of pros and cons, list that you can find bellow:

The pros

• could give you an increased chance to rank for that particular term if you have it in your domain name, as we know this is a ranking factor .
• if you focus the entire home page and link building around that term, you could end up with very nice ranking positions for it
• has a smaller competition than the right spelled form, thus better chances of ranking .
• You might get traffic on the site faster, as you have less competition

The cons

• while having the term in the domain name might help you, that’s not such an important criteria in SE’s algorithm, especially if you plan on ranking in Google (will help more for Yahoo and Msn) .
• while having less competition, the search volume is also a lot smaller than the one of the correct spelled keyword .
• Search Engines will automatically offer spelling suggestions for those who search the misspelled form of the term. Thus, some of the searchers will use these suggestions and will not click the results .
• will affect your site’s branding ability (people are less willing to remember misspelled domain name) .
• will have less SE potential traffic than a site focused on the correct form of the term .
• in the future, search engines might even cut out from the results misspelled results, you may never know .

So, if you plan to use a misspelled keyword and build a site around it, don’t. Even if this might seem like a smart choice on the short term, you’ll end up regretting it after an year or so. Try choosing domains that are both brand-able and have some search traffic potential and work hard so these domains will get where they deserve to be.

Am i right or am i right?

Photo source: here

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