If you’re NOT interested in Jeff Walker’s Product Launch Formula product when it goes on sale for just two days (Sunday and Monday), you can ignore this post.

By now you know whether you want it (and can afford it), so when you buy the program I’m offering a very special set of bonuses if you order through my link.

Bonuses

I’m offering two bonuses, however the first bonus is limited to the first TEN people only.

Note: These bonuses will be supplied to you after 30 days from the date you ordered Product Launch Formula to give you some time to study that course first and make sure it’s right for you.

Bonus 1: Membership Site Mastermind Free Entry (first 10 people only)

This is strictly for the first ten confirmed orders only. I’ll include one full membership into my Membership Site Mastermind training program, valued at $747 (that’s what it sold for just last month when I opened it for one week).

Membership Site Mastermind is a terrific complement to Product Launch Formula, in fact one of the modules in the program is my adaptation of Jeff’s principles, so you will find these two courses very synergistic.

Membership Site Mastermind will not open again until 2010 so this is literally your only option for taking the program. You get free entry as long as you are one of the first 10 people to join Product Launch Formula via my link.

Bonus 2: The Mega Bonus Pack

I offered this as a fast action bonus special only once before and it was snapped up by more than 50 people within 24 hours. The bonus consists of -

• My Live Presentation On Buying and Selling Websites
• My Live Presentation Of How To Build A Massively Profitable Blog
• The Keys To A Powerful and Profitable Blog Training Videos (13 incredible videos from me)
• “How To Use The Power Of Video To Market On The World Wide Web” – Teleconference Recording With Gideon Shalwick
• “How To Boost Critical Conversion Points In Your Blog Business” – Teleconference Recording With Will Swayne on testing elements of your blog and email newsletter to improve conversion rates

This bonus is for everyone who orders Product Launch Formula via my link.

How To Claim Your Bonuses

Product Launch Formula 2.3+ opens on at 12 Noon Sunday, November 29th Eastern US Time and I believe it closes Monday night to beat the December 1st FTC rulings coming into effect. So you’ve got two days to make your order.

You can order it via my link here –

http://www.productlaunchformula.com/?17692

Once your order is complete forward your email receipt to supportATblogmastermind.com. Angela my super-assistant will check that your order was made via my affiliate account, then email you back to confirm that you qualified for the bonuses.

If anything went wrong, we can usually sort it out with Jeff Walker and his team by you emailing them and asking to make sure credit was given to me. If you want to be extra sure, clear your browser cookies before clicking the link above and make your order.

After 30 days are up from the point you ordered you can then send us an email and I’ll grant you full access to Membership Site Mastermind (that’s if you are one of the first ten to order PLF) and send you the Mega Bonus Pack links too.

I know you will love the Product Launch Formula, and combined with my bonuses you will have some great tools and a powerful strategy for launching an online business.

Yaro Starak
PLF Graduate

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

During the last coaching call I did with my members the question of when is the right time to launch your product online came up repeatedly from different people.

The question isn’t about timing in terms of day or night, or what day of the week, or time of the year you should launch, rather what conditions need to be in place to expect a successful opening campaign. Here’s what we’re talking about…

• How many subscribers do you need on your email list?
• How many RSS subscribers on your blog should you have?
• How many unique visitors to your websites do you need?
• How many affiliates do you need?
• How many sales should you expect given certain numbers?

All these questions and many more make up part of the answer to the overall question of when you can consider yourself ready to launch.

It is difficult for me to answer this question with anything concrete because every market is different. However I understand the need for ballpark figures and some sort of reassurance from someone who has launched before, especially if they are your coach and mentor.

What Are The Benchmarks?

Inside Membership Site Mastermind I alluded to the number of around 5,000 subscribers as a good target to aim for before launching, which ideally should be email subscribers if possible.

You can include RSS subscribers, Twitter followers, Facebook friends and fans too, but generally these contact points are less responsive and less targeted than email. Email subscribers, especially when they come through from a targeted incentive like a free report or email course, are more qualified, hence more likely to buy.

Another metric you can look at that is relevant is the open and click through rates of the emails you send. While it’s nice to have 10,000 email subscribers, in most cases you are lucky if 25% of them even open the emails you send. If you’re getting 10% or more of them clicking your links, you’re doing very well.

Given that opening an email is easier than clicking a link, which is easier than making a sale, you can see why it’s important you understand the reality behind the numbers you currently get.

If you don’t track the open and click through rates on your emails, you should start. Outside of this data you can look at unique visitors to your blog or website as another estimate of how much traffic you can expose to your offer, but understand knowing how many people read your blog content is difficult to correlate to how many people will buy from you.

What Metrics Should You Analyze?

Let’s start with some common caveats, although these won’t be obvious to you if you’re new to online marketing, so it’s worth reiterating them -

1. Your conversion rate (number of people who take action divided by the total number of people you make the offer to) matters most. Conversion is something you can test and improve forever.
2. Some markets are “worth” much more than others. A customer who is buying a house is worth a lot more than a person buying a new shirt because of the profit margin per sale. It’s possible to have very low conversion yet still make millions because the value of each customer is so high.
3. Conversion rates across industries vary considerably. In my niche, getting a 5% conversion rate for buyers is very good, while in other markets it might be terribly low. What’s “good enough” is dependent on how much you want to make.
4. Conversion is also a function of overall traffic. You can do really well with a low conversion rate if you have access to millions of people. If you have access to very few people, then you either need a fat profit margin and/or a high conversion rate.

In an ideal world, your business would sell high margin products, you have a very high conversion rate and you have access to millions of people. That’s the holy grail of business, but it’s not possible in every market.

Some businesses rely on significant turnover of low priced items (like dollar discount stores), where others rely on high priced items with a low conversion and high margin, like luxury jewelery and watches.

Now you might understand why it’s so difficult for me to answer the question as to when is the right time to launch. Every market is different, every product is different, and every marketer is in a different situation in terms of their relationship and exposure to their market. There are just too many variables to consider.

So Here’s My Answer

Given the caveats I’m now comfortable to explain what you can expect and how best to make the decision of when to launch your product online.

My very first launch was conducted when I had approximately 3,000 email subscribers and the same in RSS subscribers. This was just my own lists.

I also knew I had some affiliates with access to lots of people, although most of them were bloggers so would not be using email marketing (most of the top bloggers in my niche weren’t making extensive use of email marketing back then).

To be honest I had no idea what to expect during my first launch, so here’s what happened.

I did my launch campaign, releasing the Blog Profits Blueprint for the first time. Lots of affiliates promoted the blueprint and my email list grew from about 3,000 to 10,000 people once the launch was done. Most affiliates sent me ten to fifty new leads, where my top five affiliates contributed close to 1,000 each (affiliate results always skew to an aggressive 80/20 rule).

The good thing about doing a launch is you build very targeted email lists. Before my launch I had my general blog tips newsletter with the 3,000 people. I then added an “early notice” list (the most targeted list of people who really wanted to join my membership site) and the Blueprint list for people who opted in for my free report (another targeted list since they were interested in profiting from blogs, which is what my product is about).

Not only did I expand my list, I attracted very targeted subscribers.

When my program went live I ended up with just over 400 paying members. If you do the math based on 10,000 email subscribers that is just over 0.04 conversion rate (about 4.15% was the number).

Since then I’ve conducted another five opening launch campaigns for different products and monitored the results of some of my top performing student’s launches, so I have a feel for what to expect given the variables, however as I said earlier, it’s very GENERAL.

So, to answer the very first question posed about when you can begin your launch in terms of the metrics, here’s what I tell people -

• Aim for 5,000 targeted email subscribers as a good ballpark figure before doing a launch
• Do the math based on a 1% conversion rate and see if you would be happy with that. That means for every 1,000 people on your list, you will have ten paying customers.
• Make sure you do the conversion rate based on the number of opt-ins to a prospect list, not your daily blog readership. Blog readers haven’t opted in to something so they are not prospects, they are suspects.

  A suspect is someone who is engaging with your content, while a prospect has taken an action to commit further to you, like joining your email list or subscribing to your RSS feed. Conversion rates should be calculated based on comparing prospects to customers, not suspects to customers.

One percent is a low conversion rate, but it’s grounding. It makes you think realistically and if all goes accordingly to plan, you will do better and exceed your expectations.

Remember when doing calculations you should factor in affiliates if you have them. It’s tough to know how many leads (subscribers) an affiliate will send you, because they have their own conversion rate based on how responsive their audience is.

The very top affiliates in my market send between 1,000 and 2,000 leads. This is standard across the Internet marketing industry because I can usually send other marketers about this many leads when I do affiliate promotions. With that many leads I’m usually in the top 5 of lead producers in an affiliate competition (that’s not sales, that’s prospects/leads).

Some will send more and some will send less, but understand that just because an affiliate has 100,000 people on their list does not mean you will have even 10% of that audience join your list after the affiliate promotes for you. Again, err on the side of lower than expected when doing your estimations.

Bear in mind I’m quoting from my experience in the Internet marketing niche. This is not indicative of what to expect from any other niche. If you can get numbers for your particular industry that’s definitely helpful, but understand you can never be certain of what to expect.

What Else Do You Need Before Launch?

My free report, the Membership Site Masterplan goes into more depth about what you need to have in place in terms of content and traffic in your market before launching, so I encourage you read or listen to that if you want more details.

My coaching program Membership Site Mastermind covers all of this in greater detail, however it won’t be open again until 2010, so keep an eye on www.membershipsitemastermind.com/signup for the next student intake.

To put it simply, you will need the following before you launch -

1. A product or the first part of your product for a membership site or coaching program to deliver to your customers after the order
2. A method to take payment for your product
3. If you are going to have affiliates, a system to track the sales and credit affiliates with commissions
4. A means to reach people, in other words some form of distribution, usually an email list of your own, a blog or website, affiliates and any other traffic tools like twitter, facebook, social media, etc.
5. Marketing materials to convert the sale, like a sales page or video, prelaunch content like a lead free resource and content like emails and blog posts that specifically promote your launch

For most new marketers, if I was to say where they go wrong, it’s spending too much time thinking about their CONTENT and not enough time thinking and about their MARKETING. Creating content requires only your time and energy. Generating traffic requires you get the attention and commitment of other people, like affiliates and potential customers. This is challenging.

This article should have helped you get a rough feel for what position you need to be in before you go into launch mode, in terms of the reach you need in your market. What I don’t want to see is people working hard to reach 1,000 email subscribers, expecting at least 10% of them to pay money and thus do a launch and end up with a much lower than expected result.

There are no guarantees, so don’t expect anything. Put in your best effort and focus on the positives and you will do well, and remember that each experience is growth, no matter what the result.

Even if you don’t make as many sales as you expect, there’s a very good chance your profile will increase, as will your subscriber base, each time you do a launch. Launches are the best business growth tool I know of today online, so if you want to rapidly increase all the positive aspects of your business, plan to make an impact every time you release a product.

A Launch Is The Best Test

One last point before I wrap up.

Almost everything I’ve covered in this article sits in the realm of the unknown. You can only make smart estimates about your results. Every launch is different, every situation is new and you can never know what to expect.

My most recent launch as I write this was by far the most relaxed and confident launch I have ever done. I feel like a veteran now with launches, having done so many in the last three years. I had a ballpark figure of what to expect given the type of campaign I was going to run and the product I was selling, and by the end of the launch I was almost spot on with my estimates.

My estimation was accurate, which is good, but the real difference this time was how I didn’t go through a roller coaster ride during the launch in terms of my emotional state. If you’ve never done a launch before let me warn you – it’s an emotional ride – and part of the reason for this is all the unknowns (if you don’t believe me, take a look at this video of me from my first launch – Yaro’s Bad Hair Product Launch Day).

You just don’t know how many people will buy your product. You don’t know how your marketing materials will gain traction. You don’t know which affiliates will promote, how often they will promote or how many sales or leads they will generate. As a result of so many unknowns, you tend to rapidly shoot through highs and lows, spiking up when something good happens, and crashing down when your expectations aren’t meant. At the end of it all, hopefully, you will feel exhausted, but content, and definitely wiser for the experience.

And that my friend is the real power of the launch.

A launch is one of the best marketing tests you will ever do. All the unknowns you had before you launched become answered. You know what marketing materials work best. You know what your conversion rate is. You know how many of your prospects are buyers. You know which affiliates are your leaders and what affiliates can do for your marketing.

You may or may not meet your expectations, but you will have a result. That in many ways is more important. One launch is not the be all and end all of things you will do for your business. It’s really just the beginning. You will do many launches, release different products and hopefully go on to much greater things.

Your success depends on growth, and growth depends on experience. Conducting a launch is the best marketing and business experience you can go through online, in terms of speed of results.

Too many people sit on the fence in fear waiting for the ideal situation to emerge to get out there and do something. This is the worst possible outcome because you are inert. Doing nothing guarantees a result – nothing.

If you are asking yourself all the questions I presented at the start of this article and more, the single best piece of advice I can give you is to get out there and just do it. Nothing anyone can tell you will ever make you feel completely confident about what you are going to do.

Learn to live with that feeling of unknown and understand that the people who reach a level of mastery or there not because they know everything, but because they have accepted that they will never know everything – it’s impossible – and acting within the mystery is the key to success.

Good luck and have fun!

Yaro Starak
Riding The Mystery

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

There’s an interesting challenge I’ve come up against many times, which I think most professional bloggers know well.

The challenge is how to sell something without using all that horrible “hype” that Internet marketers use.

But wait a second. Hype actually works, or at least good “sales copy” works if you call convincing people to buy what you sell your desired outcome.

The challenge is figuring out what level of “sales talk” to use when trying to sell. You don’t want to be accused of over-hyping something, nor do you want to put in such a weak effort that no one buys.

The problem unfortunately cannot be solved 100% because what is hype to one person is not to another. We all have our own internal “bullshit meter” as it might be labeled, based on all kinds of things like our personality, experience with marketing, emotional state at the time of reference, etc etc.

You can’t account for everything, but you can work with what you should hopefully know quite well – you and your potential customers- and attempt to meet the needs of both.

Membership Site Mastermind Reopens Tuesday November 3rd For 24 Hours Only

Did you read that sub-heading? I hope you did.

It might seem a little out of place, but I put it there because one of the messages I want you to take away from reading this blog post is that I’m reopening Membership Site Mastermind for one last day for all the stragglers and latecomers who didn’t join during the opening last week.

I know there are stragglers because they keep emailing me asking if they can squeeze in, so I’m giving you one last chance to take the program with me during this final run for 2009.

This will definitely be the last time it’s open this year. No more one day openings, no exceptions, if you email and ask no matter how good your excuse, you won’t be allowed in. That wouldn’t be fair to the hundreds of people who took initiative and joined when the doors were open.

You can sign up here from 11 AM EST US time on Tuesday for 24 hours only -

So, back to my original thought train…

The challenge I face when writing about the products I sell is the threshold my audience has for me “pitching” my products.

While most people are interested in hearing about the products I create and when I offer the chance to buy in want to know about, the truth is only a teeny-tiny percentage of my overall readership joins.

If I keep bombarding you with blog post and email after blog post after email about the program, I start to lose your attention. It might get so bad that you stop subscribing altogether.

I know this is true because every single launch I do I lose a few hundred subscribers and I even get some fairly insulting emails from people complaining that all I do is send them newsletters asking them to buy something. Thankfully only one or two people usually feel the need to do this.

I know where they are coming from, because during the one-to-two weeks that I run a launch campaign I focus all my emails and blog posts on the product I’m selling, so it can be bit much for some people, especially if they just joined my email newsletter the week the launch began.

When I’m not doing launches my emails and blog posts are less focused on one thing and are content only without any pitch. Besides the affiliate promotions I do, which are never as comprehensive as when I sell my own product, I usually just give people great free stuff and ask for nothing in return but your attention.

Great Free Stuff

Great free stuff is the foundation of a great blog and email list, but from time to time you are going to ask people to buy something, if you intend to be an affiliate marketer or a creator of your own products and services and make money.

There’s nothing wrong with this. This is what business is about. However, when you do it, you want to meet two objectives -

1. Convince as many people as you can that what you offer is worth buying
2. Maintain or even enhance the relationship you have with your subscribers, even the 99% who will not buy the products you are promoting

It’s actually quite a challenging balance to get right.

Bloggers inherently are terrible marketers and as a result under-sell what they have.

Internet marketers on the other hand tend to act in the reverse and can be seen to “oversell” or over-hype their offers, relying on sales copy to trigger an emotional response, which converts the sale, but often leads to damaged relationships because of excessive pitching.

This can especially be true if the product is inferior, or the customer support is bad. Unfortunately as is the case sometimes, the marketer doesn’t care about the customer – they just want to make the sale knowing most customers won’t even use the product.

What’s clearly apparent to me is that Internet marketers, in general, do a lot better at making money. Bloggers, bless them, care more about nurturing their audience and would rather avoid a backlash in their comment stream than potentially make more money from “hyping” what they are selling.

There are of course exceptions to these rules on both sides of the fence, and I’m generalizing to a degree, but you can see where I’m coming from. Some people don’t sell enough, while others sell to hard. You need to find the right balance for your audience and marketplace.

What Is The Answer?

In my experience as a blogger who uses Internet marketing to sell, or perhaps an Internet marketer who uses blogging to build relationships, I need to balance what I do carefully using my own style and knowledge of my audience.

My blog and emails are written in my “voice”, which is what people are used to hearing from me. I also know what my audience reacts well to and what it doesn’t, although this is constantly changing and all I can do is make assumptions about the future based on the past, my intuition and knowledge of my “tribe”.

The great thing about sticking to something long enough is you will get a really good feel for what works. You will start to inherently understand what language style is effective, what elements you should emphasize, how you should talk to people and so on.

You’re always evolving what you do because your market is always evolving, however it’s safe to say the longer you do something and the more you repeat it, the better your intuition is about it. You start to know more than you guess and the success ratio will skew in your favor.

In other words, you will know what to say to your audience and how to say it so you maximize sales and minimize how many people you upset while selling.

It’s not a perfect science of course, but it’s definitely something you have to learn as an Internet marketer or professional blogger.

Content Sells

One thing that’s become clearly apparent to me is that it’s much better to sell with content.

Bloggers get this because they come from a world were content is their currency. They are content producing machines who usually have to inject selling as a secondary concern when it comes time to make money.

Marketers, especially those moving from the offline world who are used to relying purely on “advertising” as their preferred method of marketing, have only recently discovered the need to use content. Previously getting a direct sales message into the hands of a target customer would yield a desired response, but that’s not enough now.

Today online business is about knowledge marketing. It’s about teaching and entertaining, writing reviews, having influence in social networks and using multi-media, or more simply put – it’s about giving value before asking people to buy something.

It’s not a tough idea to grasp. Give value, build trust, make the sale, but as marketers are figuring out, this can be at times a fairly labor intensive task.

Ask any blogger who is attempting to build authority in a niche – it’s not an overnight success story scenario. We’re talking long term commitment, with daily effort required, but the rewards make it worthwhile.

Once trust is there, selling becomes a lot less painful because you just need to give people what they want and they will buy from you.

How To Deliver Your Sales Message

Last week and for most of the week before that, the blog posts I published were pretty much related to Membership Site Mastermind in some shape or form.

You may have noticed that I used content to sell in almost all the blog posts I published as part of the opening launch campaign.

I gave away the 72-page comprehensive free guide to profiting from membership sites called the Membership Site Masterplan. I linked to two previous videos I published earlier in the year about how to figure out what your audience will buy from you and case studies of people launching membership sites NOT in the how to make money niche. I also wrote an article on 3 significant lies people tell themselves which stop them from succeeding online.

All of this content indirectly or directly promoted my product, however each piece offers value regardless of whether someone buys the product. I was teaching, giving away some of my best ideas and helping people move past mindset barriers. This is what good blog marketing is all about, using content to sell without overtly pitching to people.

Of course this isn’t a completely foolproof marketing formula. No doubt some people “switched off” as soon as they even had a hint of me trying to sell them something. They may have even gone so far as to not read this blog anymore because of that.

Unfortunately I can’t please everyone, though you might argue why do I want people so sensitive to a sales message reading my blog, which is about Internet marketing after all, since they so clearly don’t like do be marketed to and will not buy.

You Need Reminding

Today I have a goal. I need to inform you, via my blog, that Membership Site Mastermind is reopening on Tuesday at 11 AM for 24 hours only here -

When I started thinking about how I could tell you this I was concerned about writing a blog post that simply states this information, perhaps with a little sales copy to convince you to join, laying out all the benefits of taking my coaching program. That style of blog post would be okay, and would likely convert into a few orders, but I risk turning away a lot of people since there really isn’t any content in that format.

Considering there has been so much talk about Membership Site Mastermind on this blog in the last few weeks, not to mention all my affiliates also blogging and writing email newsletters about it, the “noise” is quite substantial. I need to be careful to balance what I give of universal value to all my readers while at the same time, convincing you to take my coaching program if you haven’t already.

So instead of writing a short and simple “sales pitch” I decided to teach a lesson, which as a blogger who has had to deal with this challenge countless times, I can tell you is a very critical lesson to learn if you ever really want to make good money with your blog.

Will this convert more people into my coaching program? Perhaps. Did I avoid turning off people who are sick of hearing about the coaching program? Perhaps. I won’t know until this blog post is published and my program opens for the last 24 hours.

What I do know, based on previous experience, is that my audience likes my content when it’s focused on helping them. You want to learn something from me that you can take away and benefit from immediately.

My job is to educate and motivate, so if I achieve these goals, you come to look to me as a reliable source of training and support. This in turn, results in more trust, and more people deciding to pay for my products too.

If you found this article helpful in any way, then I know you will also benefit from my coaching program Membership Site Mastermind, especially if you plan to launch a membership site or online course in the near future.

You have one final window of 24 hours to join from Tuesday the 3rd of November at 11 AM EST, the last opening for this year before the class starts properly next week with the first live coaching call.

You can sign up here at 11 AM -

Yaro Starak
Pitching Content

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Last week I used some of my work time to read and respond to all the various comments that people left on resources I released in the build up to Membership Site Mastermind opening.

Although I spent several hours reading over 500 comments and writing about 50 of my own, it’s worth the time invested. I learn so much about my audience this way, which helps me better serve you because I understand where you are coming from. Any chance you get to do research like this, you should take it.

One of the things you have to come to terms with when you run a teaching business is that you will receive the same questions over and over and over again.

Each new person who becomes exposed to your work is new and usually has the same common questions and challenges as everyone else. Their experience is unique to them as an individual student trying to learn how to do something, while for you as a teacher, you repeat yourself with each new student. The more people you help, the more you repeat.

I bring this up because it’s clear many people are struggling to deal with the same issues and tell themselves the same false truths when it comes to starting an Internet business. This is the fundamental reason why only a tiny percentage of people actually make the kind of money they want to from their business, while most people do not. It’s the people who choose not to believe these things and who do it anyway, who get a result.

If you believe something that stops you from getting what you want, then you have a built-in failure mechanism. Why guarantee your own failure? If you want something so badly, who do you make a choice to see the world in a way that automatically prohibits you from ever having what you want? That’s just silly.

Three Lies You Need To Stop Believing

The following three beliefs are repeated to me by students again and again, especially when you are stepping into the entrepreneurship game for the first time. You need to understand these are beliefs only, not truths, however if you hold on to a belief they become true for you, so you need to be careful.

If as you read the following points you find yourself on some level agreeing with them, then you need to stop and start taking steps to change the belief. If you don’t, it will always hold you back. Most problems can be solved with smart persistence, as every successful entrepreneur knows, so why not apply that belief to these situations instead?

1. You can only make money teaching/writing/blogging/selling how to make money

This one really bugs me. It’s such a short sighted view of the world to see only what’s directly in front of you.

This problem I believe stems from the natural process a new entrant into the world of Internet marketing goes through. First they look for methods to make money online and find a ton of resources, some which are good and some which are not. They notice that although lots of great free content is released, most of the people who give away this information seem to only make money by also selling products that teach how to make money, or by talking about the subject on a blog. It’s easy to get jaded by this.

This is how I make a lot of money online now, so I’m a perpetrator and certainly have had to face my fair share of people attempting to call me out as a fraud, only profiting by teaching how to make money. Although the fact that you make money teaching how to make money isn’t exactly fraudulent, it does cause people to be suspect of the quality of your information.

The truth is that the make money online niche, while good, is far from the best. If you really want to make big money enter the dating, weight loss, health, investing or real estate niches.

There are so many possible niches to make money in, but why you don’t hear about them as much is because of two reasons -

1. Those making money in other niches are not teaching how to make money, so there’s no incentive for them to talk about how they do it, that’s just not the business they are in.
2. You have your focus so squarely on how to make money you spend all your time studying within this niche only, which naturally means you are exposed predominately to how to make money products and blogs. If you want to see other realities, pretend for a moment that you want to lose weight, or cure your panic attacks, or learn how to improve your golf game, and go search for products in these areas. You will realize how many niches there really are where people make money using the exact same systems as those who sell how to make money online products.

If you want proof, just head to the Clickbank Marketplace and browse around for a while at the top selling products. There are so many niches within niches within niches that are hugely profitable you can only begin to imagine the possibilities if you look outside the make money online niche.

And if you don’t believe me, then you must believe to make money online you have to sell make money online products, so just start doing that and see how you go (read this for help if you are serious – How To Make Money Teaching People How To Make Money).

2. Technology is too hard so I will never succeed

This has to be the catch-cry for every baby boomer out there who’s taken their recent retirement money and looked online to start an Internet business. If simply reading and sending email is challenging, how on earth can you expect to “have a blog” or “sell a product online” or “launch a membership site” if the technology will stop you from even getting off the ground?

Here’s the truth – technology is a bitch. It’s the biggest pain in the butt for most Internet marketers and we all struggle with it from time to time, but that shouldn’t stop you from leveraging it to make millions.

The problem is that you believe you need to learn how to do it yourself and you want courses that show you how to do every little step, so if you just follow the steps you make money. That might work, but why on earth would you spend so much time learning something you’re not good at and don’t enjoy?

Technology is not your problem, choosing to handle it yourself is.

All you need to do is hire someone, show them what you want and tell them to build it for you. This can be as easy as finding a website like what you want created and then telling your tech person to build it like that, or have them go through a course for you and tell them to handle the tech parts of the project.

3. Thinking that you have to be the best expert

This problem really is about two things -

1. Your lack of direction
2. Your lack of confidence

If you want to base a business on expertise, and you want to frame yourself as the expert, the path is easy – pick a topic, study it and practice it and then teach it. Stay one step ahead of your students and you’re providing value.

If you don’t want to be the expert, then you need to either focus your business on a product that doesn’t require an expert, or hire an expert to create your products for you. If you go to Guru.com you can find experts in pretty much every niche you could think of, who would gladly create ebooks or write courses for you for as little as a few hundred dollars.

The insidious part of this situation is that until you commit to something you tend to take on most projects half-assed, resulting in not so amazing outcomes, thus reinforcing your belief that you’re just not good enough. What you need to do is get focused, pick something and do it long enough to get a positive result (even just making one sale is good) and then build up from there.

I was making $5,000 a month from blogging but I still didn’t believe I was good enough to teach how to blog because people like Darren Rowse were around. Who needed me if Problogger.net had all the answers for free already?

You know when I finally believed that I was good enough to be a blog teacher? The day someone emailed me and told me that my advice was helpful. I realized then that the world is huge and the Internet is vast, you can always find your tribe if you’re willing to give back. Expertise is simply a perception created when one person helps another.

Are You Ready Now?

I hope that I’ve helped swot away some of the limiting beliefs you might have about your potential to make money online. There are a lot of “traps” you can fall into when starting a business, and most of them originate in your mind. The tools are everywhere, but most people just don’t know how to use them or self-sabotage themselves.

It’s my job as a coach to help as many people as I can start successful Internet businesses. I get more enjoyment from seeing someone make a full time income from something they create and enjoy doing than anything else that I do, which is why I love blogging and teaching my courses.

When I created Membership Site Mastermind my goal was to teach a formula for creating and launching a membership site based on simplicity. The reason for this is because when I created my own membership sites I faced the same challenges as you.

Here are some things I dealt with –

• Technology has been a roadblock for me too, so instead of struggling, I went with simple solutions, with fewer moving parts, less things to configure and fewer things that can go wrong. That’s the same system I teach inside Membership Site Mastermind, which pretty much just uses WordPress (no special membership plug-ins required!) and AWeber.
• Another issue I have had to deal with, and I know you do too, is creating content. I’m a prolific content creator, but I can’t write materials for a blog, an email newsletter, free reports and membership sites all at once. It would kill me. Nor am I prepared to create an entire membership site’s worth of content BEFORE launching. Instead, I follow a process that means you only need to produce about 10% of your product before launching and selling it, and once you finish creating it all, you can keep selling it, doing relaunches whenever you want to. This is exactly what I teach inside Membership Site Mastermind.
• I also like to do things by myself. Yes I know if you really want to grow a huge business you need help, and I don’t want to contradict my own advice, you should have other people do things you are not good at – like technology – but still, if possible the fewer humans involved in the projects, I find the smoother things go. In the case of how I run my business today, which could easily scale to a seven figure enterprise, and is already half way there now, I don’t need that many people. Once you’ve built your empire, it can run reasonably automated, which once again, is the principle behind the system I teach inside Membership Site Mastermind.

In case you can’t tell, I really believe you should join my Membership Site Mastermind coaching program before it closes this Friday, the 30th of October 2009. This is the final class for 2009, so your last chance to work with me this year.

The course lays out how you can set up membership sites, or any information product like an online course, and launch with only 10% of the content finished, how you can keep your technology requirements very simple and do it all without the need to hire any full time staff, which most “normal” businesses require.

This is a truly beautiful system to make a living from the world wide web, if you’re willing to build it. Before you can build it, you need the roadmap, which is exactly what my coaching course is.

If you want more information or you are ready to join, go to this web page -

Remember, I offer a money back guarantee. You’re protected by Clickbank (my payment processor) for a full 60 days, so if you don’t like the course, you can quit and get your money back.

And if you can’t study it now, as long as you complete your payments you have lifetime access to all the materials, so you can do it next month or next year, I won’t take away your access.

You have until Friday midnight to decide.

I look forward to working with you!

Yaro Starak
Coaching

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Membership Site Mastermind Opens Tuesday October 27 2009 at 9:00 AM EDT US Time

Membership Site Mastermind, my coaching course on how to successfully plan, build and launch a membership site or information product is now open for the final class of 2009. You can join here -

Mega Bonus Pack If You Join My Course Today Only

I’ve got a huge bonus pack if you are a fast-action taker and jump on board my course within the first 24 hours.

These bonuses will augment your experience and build upon the foundation you are creating for a life-changing Internet business, giving you insights into my strategies for creating a profitable blog, how to use video to build traffic, how to improve conversion, and how to buy and sell websites for extra profits.

All these topics and more are covered just in the bonuses I have for you today, so decide quickly if you want them.

I’ll send out the bonuses in an email to all the members of Membership Site Mastermind on Wednesday the 28th of October, 24 hours after the doors open today. If you haven’t signed up by then, you will miss the email and thus miss the bonuses.

You can join here -

Here’s what I have for you in the bonus pack…

Bonus 1: Live Presentation On Buying and Selling Websites

I very rarely present on stage, and besides the people in the audience when I’m on stage, no one has ever seen my presentations, until now.

This is the first time I’m offering recordings of what I talked about during my presentations in 2009.

This presentation is from an Andrew and Daryl Grant 4-day workshop held in Brisbane, Australia. My talk was about how you can buy and sell websites for profit, and includes -

• A breakdown of my formula for website flipping, which focuses on a certain type of website
• Three real life case studies where I show you what websites I purchased, how I made them more profitable, and then sold them
• How I automated the management and “renovation” process so I could flip sites as a passive income strategy
• Where you can go to find websites for sale and how to get the most money for your website when you are ready to sell

Bonus 2: Live Presentation Of How To Build A Massively Profitable Blog

This presentation is also from a Grant’s workshop, but this time in Sydney and the topic is all about making money from blogs. This is a comprehensive presentation, talking about the foundation of a successful blog and includes -

• What structure you need in place to start blogging the right way
• How to create powerful blog content that attracts people like a magnet
• What methods are available to really ramp up your income from blogging, that goes way beyond just adsense
• How to use your blog as a lead generator for a proper online business, not just a hobby

Bonus 3: The Keys To A Powerful and Profitable Blog Training Videos

These are special recordings of some of the key concepts that go into building a successful blog. This content has only ever been viewed by the paying members of the Become A Blogger Premium program and features 100% content from me, Yaro Starak.

The focus of these videos is very practical training on how to build and then profit from your blog. If you are looking for the specific techniques I used to build my blog and still use today to profit from my writing, this series of 13 incredible videos will help you. Topic covered include –

• The critical pages your blog must have if it is to succeed
• How to find your focus when blogging
• An in-depth look at what Pillar Content is and how to create it
• 7 Quick and easy ways of getting Traffic to your Blog
• How to profit selling advertising and promoting other people’s products
• And loads more on Building Traffic and Making Money through blogging

This really is an incredible bonus, you don’t want to miss these videos.

You can join here -

Bonus 4: “How To Use The Power Of Video To Market On The World Wide Web” – Teleconference Recording With Gideon Shalwick

During this fantastic call with Gideon Shalwick I drilled him on how exactly he creates quality video using both PC and Mac. Gideon started off as a PC user and later switched over to Mac, so you’re going to learn why he did this, and what exact software and tools he uses to create video.

Here’s what you will learn in this audio download -

• Exactly what kind of equipment you’ll need to record perfect video
• The secret formula for creating powerful video scripts
• How to setup your shooting area to increase the quality of your videos
• How to capture and record your first video
• How to edit your video using a free and easy to use editing program
• How to get your new video onto your own blog or website

Bonus 5: “How To Boost Critical Conversion Points In Your Blog Business” – Teleconference Recording With Will Swayne on testing elements of your blog and email newsletter to improve conversion rates

Will Swayne and his company, Marketing-Results.com.au, helped manage all the conversion testing for my business in 2008. They tested my opt-in forms and sales pages to increase conversion at each point in my business process.

In this recorded teleconference with Will, we reviewed the critical conversion points of a blog business, including -

• What are the critical elements of a blog post to test to make more sales
• How to sell more affiliate products by improving upon what you already do
• Simple tweaks you can make to your email newsletter to improve open and click-through rates
• How to change your newsletter opt-in form to boost how many people join your email list
• And lots more simple tips to improve your conversion rates…

Mega Bonus Pack Available Today Only

All the above bonuses are going to be sent via email to all the members of Membership Site Mastermind on Wednesday the 28th of October 2009. If you don’t join within the first 24 hours of the opening today, then you will not receive these bonuses.

All the details about my coaching program and the order form are here –

I can’t wait to see you on the inside of my program, and congratulations if you qualify for the bonus pack!

Yaro Starak
Opening Doors

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here