Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.

After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…

I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.

I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.

The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.

Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.

After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…

I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.

I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.

The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.

Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.

After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…

I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.

I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.

The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.

Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.

After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…

I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.

I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.

The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.

Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here