Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.

After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…

I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.

I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.

The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.

Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.

After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…

I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.

I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.

The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.

Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.

After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…

I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.

I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.

The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.

Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Warning: At the start of this video is a special introduction from someone who, well, doesn’t share some of the same values I do, so please be warned – he’s a bit confronting and his language is a little rough around the edges.

After the intro from my guest, I take over and present a simple lesson with the help of some expensive tuna fish. Press play to begin watching…

I recently made a purchase of a rather expensive tin of tuna fish, which triggered a thought in my mind regarding the high prices people are willing to pay for certain items that can be obtained in other formats for much cheaper, and why they are willing to spend more. I use the example of premium tinned fish in this case, but the principle can be applied across almost all product and service categories.

I’ve never liked competing based on price because as a small business owner I don’t have economies of scale that you enjoy as your business gets larger thanks to efficiencies in production or resource use.

The pricing model I’ve always sought is some form of unique perception in the marketplace, which results in the possibility to charge a premium price for a specialized level of service or insight. This is an outcome that is very attainable for information publishers, as what you provide is unique to what everyone else provides, even if you are talking about the same thing.

Watch the video for more details. I apologize in advance if the humor in the introduction doesn’t gel with you!

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Press play to begin streaming the audio or right click the text link and choose save as or save link.

Download the MP3 [ 139 Minutes - 54 MB]

We just wrapped up a mammoth, 2-hour 19 minute call with over 140 people live. The questions kept coming and Gideon and I didn’t want to stop until everyone’s question was responded to, so we kept at it.

This is a great call covering all kinds of topics such as -

• What is important when choosing a theme for your blog
• Using Ustream and video on your blog
• Why you need a strategy behind your blog
• How we host teleconference calls
• What systems we use to store and distribute video
• What the four successful components are to become a professional blogger
• How many blogs should you start when you begin blogging
• How to use blogging as a lead generation tool
• and loads more…

We even had one caller ask where Gideon and I get our accents from!

This is a full-on content call and if you’re new to blogging or looking to learn more about what it takes to succeed as a professional blogger, then make sure you download the MP3 now.

Become A Blogger Premium Almost Closed

If you enjoy this recording and want more opportunities to listen in or ask questions during a live coaching call, we’re doing plenty more of them for our members.

You have until midnight, Friday the 3rd of July to join here -

www.becomeablogger.com/signup/

Gideon and I are looking forward to properly starting the course with the new group of students from next week onwards, starting with a special session focused on topic selection for bloggers.

I hope to see you on the inside too. Even if you can’t join, have a listen to the call recording, you will be glad you did.

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here