When starting up an online campaign you can take advantage of affordable link building like a possibility of writing a hundred word posts. This you may or may not need to do; you’ll need it for maybe more competitive niches. You don’t need to do it for everything.

There is a series of networks who have exposed, very similar to blog networks. The only real difference is a few of the networks what they’re actually doing is certainly going out and getting expired domains that have quite high page rank. Domains are dropping off all the time and these websites may have had excellent SEO value. There is an opportunity sometimes if someone else does not renew it, it is possible to snap up a good deal. This business are accumulating networks within those sites, a minimum of Linkvana is, and they’re gathering these networks of high page ranking blog networks among their link building strategies.

The difference is, rather than it getting sent out over a very large Melbourne SEO network, you submit only once and it will get published through one blog, but it’s going to a high PR site so you’ll get fewer links but usually they’re supposed to be higher quality. I’m talking about twenty inbound links. When you compare that to something like a blog network, ultimately by submitting ten articles, we actually take the same spun version and we drop it into all three. Whether or not that is lazy, you decide.

We post these hundred word posts to the three different networks, and we are getting tons of inbound links. You need to make sure that you have that balance right because there’s a strong possibility that a few of these networks, less the Portal Feeder, but maybe the Linkvana network might not be as separated as they should probably be. I’m wondering if they’re on a single IP address.

For this reason, you’re only going to get twenty links from carrying this out affordable link building method. This can be all offset by the rest of the links that you’re building for your website as well, just so you don’t raise any flags that you’re sending a great deal of links from very small network. I’d probably send ten of one’s links through to your money pages, and also by money pages I am talking about pages that you’re trying to rank which can be those internal pages and home pages then maybe ten in your EzineArticles too. You’re just trying to build up those mini authority sites and blog networks as you grow your online business.

Linkvana is but one network and Portal Feeder is an additional one. Which is in addition to their blog network. You are able to submit the full article. They’ve got these little hundred word posts and Article Blueprint is an additional one we’re testing also. This is the system I use to rate my websites.

That’s wave 1. We go ahead and accomplish that on every site and I’ll follow these affordable link building strategies: know thyself and picking out your strategy, ensure you funnel your attention in to the pages that you want to rate as a website consultant. We all do that on every site. That’s standard, yes, what are the results. Then we go can go back and analyze the final results according to what are the results there.

Over the last week I attended three very different live events, although they all focused on the same thing – making money.

The first one was Roger Hamilton’s introduction night, a free event he puts on as a feeder to his 3-day workshop and breakfast pitch.

I’ve heard of Roger before, but I had some misconceptions. I thought he was one of the older crowd of “legacy” business folk still doing the speaking circuit. I was surprised when he turned out to be a younger fellow, with a unique accent (he is a strange combination of Hong Kong plus Scotland).

On Friday I attended the Andrew and Daryl Grant Sydney workshop and did my usual two presentations, one on website flipping and the other on blogging. The Grants put on a four day show that is unlike any other event I’ve been to, and is definitely more suited to my style (I’ll explain why in a moment).

On Saturday I popped into a Christopher Howard managed event, that brought together some well known Internet marketers, both locals and overseas speakers, including John Carlton, Brad Fallon, James Schramko and Ari Galper. This event is your typical pitch fest, with two hour sessions for each speaker ending with a sale for a $2,000+ product.

The Psychology Behind The Sale

I’ve been to many business events, some that were free, some I paid money for as part of coaching programs. It’s very interesting to observe the different psychology behind each event, especially when it comes to how they go about making sales.

All three events I attended during the last week were technically free to attend. Although there are pricing structures, in most cases you can score yourself a free ticket in some way. The organizers of these events do not profit from the seminar entry fees, rather it comes from money made when a person orders a product sold at the event.

I noticed three key elements were used as selling tools at each event, however they were applied in different ways. Here is how I observed each of the selling psychologies at the events…

1. Emotion Sells

The Chris Howard event was definitely the “hardest” sell of the three I attended. If you look objectively at the presentations, you will see that nearly the entire speech of each speaker was one long sales pitch. There’s plenty of inspiration, lots of great stories, some good ideas and maybe a sprinkling of techniques, but pretty much every aspect of the presentation is designed to lead to a sales conversion.

Each speaker has only two hours on stage, during which time they have to stimulate enough of an emotional response to create an action. It’s because of this contracted time frame that in order to get the best result (maximum sales), the speakers focus more on the “what” and not much, if anything at all, about the “how”. Even when they show how to do something, usually the focus is on how much money was made as a result of the technique rather than an in-depth look at the steps necessary to get the result.

This might agitate some people, and as an experienced marketer I just find it plain boring (although watching to learn about selling from the stage is useful even if the content is not – the “meta” research), it’s the most effective selling format.

The emotional brain is much better at pulling out its wallet and spending money, especially when it’s feeling excited about the possibility presented by the speaker.

The Grant’s workshop is over four days and there is only one or two offers made that cost money, and as such they don’t have to pack as strong an emotional punch in a short time frame. Andrew and Daryl actually teach content, and lots of it, during the four days, and the result is a very strong connection with their audience.

The Grant’s rely on a four-day trust building process, where they dish out lessons from their own experience, teach techniques, talk about mindset and bring people like myself on stage to teach unique specialist skills. The event is full of social proof, with a constant stream of live case studies presented from the audience and speakers, all serving to endorse the Grant’s as trustworthy mentors.

I like this format because the selling is soft. There’s still a period where you have to focus on the conversion (Andrew and Daryl usually sell their $5,000 a year coaching program on day three of the event), however because of the relaxed and slower build-up, the emotional connection is more natural and less intense.

Roger Hamilton, while still working within a two hour time frame, ran his event on one evening without any other speakers. His style was to teach concepts. He doesn’t so much teach how to make money as look at the traits of people who do make a lot of money. His entire presentation focuses on improving your mindset so you understand what holds you back and why rich people get rich (and thus why you might not be).

Roger had two distinct pitches, one for a free breakfast the following morning, which is explained as a chance to hear more about what Roger and his group are all about and apparently leads to a pitch for a $10K or $15K package (I don’t know the details as I couldn’t attend the breakfast). Towards the end of the night there is a pitch for his $1497 (this was the price for the night I attended) three day seminar on the Gold Coast.

2. Teaching Sells

Creating moments of new understanding within an audience leads to a strong desire for more and increased trust for you as an expert. When a person learns something new, when you give them clarity where confusion existed previously and empower them to come up with a vision for their future, this is very exciting (another emotional response that helps lead to more sales).

Roger relies on this idea extensively in his presentation. Since he is not teaching how to do anything, he depends on demonstrating his understanding of success and association with very successful people, as key forces to encourage people to work with him more in the future.

The Grants also use teaching as a key element to lead their audience to purchasing more from them, however they concentrate much more on practical aspects mixed in with conceptual strategies too. With the luxury of time on their side, they can look at all aspects of business success and well and truly “move the freeline” in terms of what they give away.

Of course Roger has a three day event too, which no doubt is when he goes into much more detail.

3. Trust Sells

Whether you build trust by teaching people concepts, or give them a step-by-step technical guide on how to do something, or you use case studies or rely on expert endorsements, at some level trust has to be in place for a sale to be made.

The underlying belief is that what a person is presenting as an outcome is possible and if you choose to purchase what they offer, you are actually taking a step closer to that outcome (that’s actually more a feeling than reality – buying something doesn’t take you closer to an outcome, only implementing what you buy does that).

Selling from the stage is a more intimate format of selling and usually results in a much better conversion rate than any other form of selling. Selling online usually nets about a 1% or 2% conversion, where on stage 10% is average or even a bad result.

Andrew and Daryl enjoy conversion rates as high as 50%, and that’s on products as much as $25,000, so you can see where having that face-to-face connection over several days can lead to serious trust – enough trust that people will spend serious money.

Trust is the underlying emotion behind any purchase. You trust the vendor when you buy something that you will “get what you pay for”. What you want and what you get is very much open to interpretation and will always differ from person to person, but ultimately that decision to buy is based on trust.

Combining The Elements

You can see that emotion, teaching and trust are all interrelated. Teaching leads to trust which is an emotional condition that leads to sales.

Emotions motivate (or blind) people enough that they take out their wallets and spend money. Teaching people how to do something practically or creating an awareness of a concept they didn’t know about before, is a fantastic way to prove your worth and value.

People rely on past experience to make future purchasing decisions, so if you prove your worth once, the expectations is you will deliver more of the same (or better), especially if what you offer costs money (having a price increases perceived value tremendously).

Although all these ideas are focused on selling from the stage, they are universally true for selling in any format.

Blogging is all about building trust and most good bloggers do it by teaching and being an authority source of information about something. This then leads to making money thanks to the trust established that leads to a purchase of a product you recommend as an affiliate, or when you sell your own product.

You trust me, don’t you?

Yaro Starak

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

Over the last week I attended three very different live events, although they all focused on the same thing – making money.

The first one was Roger Hamilton’s introduction night, a free event he puts on as a feeder to his 3-day workshop and breakfast pitch.

I’ve heard of Roger before, but I had some misconceptions. I thought he was one of the older crowd of “legacy” business folk still doing the speaking circuit. I was surprised when he turned out to be a younger fellow, with a unique accent (he is a strange combination of Hong Kong plus Scotland).

On Friday I attended the Andrew and Daryl Grant Sydney workshop and did my usual two presentations, one on website flipping and the other on blogging. The Grants put on a four day show that is unlike any other event I’ve been to, and is definitely more suited to my style (I’ll explain why in a moment).

On Saturday I popped into a Christopher Howard managed event, that brought together some well known Internet marketers, both locals and overseas speakers, including John Carlton, Brad Fallon, James Schramko and Ari Galper. This event is your typical pitch fest, with two hour sessions for each speaker ending with a sale for a $2,000+ product.

The Psychology Behind The Sale

I’ve been to many business events, some that were free, some I paid money for as part of coaching programs. It’s very interesting to observe the different psychology behind each event, especially when it comes to how they go about making sales.

All three events I attended during the last week were technically free to attend. Although there are pricing structures, in most cases you can score yourself a free ticket in some way. The organizers of these events do not profit from the seminar entry fees, rather it comes from money made when a person orders a product sold at the event.

I noticed three key elements were used as selling tools at each event, however they were applied in different ways. Here is how I observed each of the selling psychologies at the events…

1. Emotion Sells

The Chris Howard event was definitely the “hardest” sell of the three I attended. If you look objectively at the presentations, you will see that nearly the entire speech of each speaker was one long sales pitch. There’s plenty of inspiration, lots of great stories, some good ideas and maybe a sprinkling of techniques, but pretty much every aspect of the presentation is designed to lead to a sales conversion.

Each speaker has only two hours on stage, during which time they have to stimulate enough of an emotional response to create an action. It’s because of this contracted time frame that in order to get the best result (maximum sales), the speakers focus more on the “what” and not much, if anything at all, about the “how”. Even when they show how to do something, usually the focus is on how much money was made as a result of the technique rather than an in-depth look at the steps necessary to get the result.

This might agitate some people, and as an experienced marketer I just find it plain boring (although watching to learn about selling from the stage is useful even if the content is not – the “meta” research), it’s the most effective selling format.

The emotional brain is much better at pulling out its wallet and spending money, especially when it’s feeling excited about the possibility presented by the speaker.

The Grant’s workshop is over four days and there is only one or two offers made that cost money, and as such they don’t have to pack as strong an emotional punch in a short time frame. Andrew and Daryl actually teach content, and lots of it, during the four days, and the result is a very strong connection with their audience.

The Grant’s rely on a four-day trust building process, where they dish out lessons from their own experience, teach techniques, talk about mindset and bring people like myself on stage to teach unique specialist skills. The event is full of social proof, with a constant stream of live case studies presented from the audience and speakers, all serving to endorse the Grant’s as trustworthy mentors.

I like this format because the selling is soft. There’s still a period where you have to focus on the conversion (Andrew and Daryl usually sell their $5,000 a year coaching program on day three of the event), however because of the relaxed and slower build-up, the emotional connection is more natural and less intense.

Roger Hamilton, while still working within a two hour time frame, ran his event on one evening without any other speakers. His style was to teach concepts. He doesn’t so much teach how to make money as look at the traits of people who do make a lot of money. His entire presentation focuses on improving your mindset so you understand what holds you back and why rich people get rich (and thus why you might not be).

Roger had two distinct pitches, one for a free breakfast the following morning, which is explained as a chance to hear more about what Roger and his group are all about and apparently leads to a pitch for a $10K or $15K package (I don’t know the details as I couldn’t attend the breakfast). Towards the end of the night there is a pitch for his $1497 (this was the price for the night I attended) three day seminar on the Gold Coast.

2. Teaching Sells

Creating moments of new understanding within an audience leads to a strong desire for more and increased trust for you as an expert. When a person learns something new, when you give them clarity where confusion existed previously and empower them to come up with a vision for their future, this is very exciting (another emotional response that helps lead to more sales).

Roger relies on this idea extensively in his presentation. Since he is not teaching how to do anything, he depends on demonstrating his understanding of success and association with very successful people, as key forces to encourage people to work with him more in the future.

The Grants also use teaching as a key element to lead their audience to purchasing more from them, however they concentrate much more on practical aspects mixed in with conceptual strategies too. With the luxury of time on their side, they can look at all aspects of business success and well and truly “move the freeline” in terms of what they give away.

Of course Roger has a three day event too, which no doubt is when he goes into much more detail.

3. Trust Sells

Whether you build trust by teaching people concepts, or give them a step-by-step technical guide on how to do something, or you use case studies or rely on expert endorsements, at some level trust has to be in place for a sale to be made.

The underlying belief is that what a person is presenting as an outcome is possible and if you choose to purchase what they offer, you are actually taking a step closer to that outcome (that’s actually more a feeling than reality – buying something doesn’t take you closer to an outcome, only implementing what you buy does that).

Selling from the stage is a more intimate format of selling and usually results in a much better conversion rate than any other form of selling. Selling online usually nets about a 1% or 2% conversion, where on stage 10% is average or even a bad result.

Andrew and Daryl enjoy conversion rates as high as 50%, and that’s on products as much as $25,000, so you can see where having that face-to-face connection over several days can lead to serious trust – enough trust that people will spend serious money.

Trust is the underlying emotion behind any purchase. You trust the vendor when you buy something that you will “get what you pay for”. What you want and what you get is very much open to interpretation and will always differ from person to person, but ultimately that decision to buy is based on trust.

Combining The Elements

You can see that emotion, teaching and trust are all interrelated. Teaching leads to trust which is an emotional condition that leads to sales.

Emotions motivate (or blind) people enough that they take out their wallets and spend money. Teaching people how to do something practically or creating an awareness of a concept they didn’t know about before, is a fantastic way to prove your worth and value.

People rely on past experience to make future purchasing decisions, so if you prove your worth once, the expectations is you will deliver more of the same (or better), especially if what you offer costs money (having a price increases perceived value tremendously).

Although all these ideas are focused on selling from the stage, they are universally true for selling in any format.

Blogging is all about building trust and most good bloggers do it by teaching and being an authority source of information about something. This then leads to making money thanks to the trust established that leads to a purchase of a product you recommend as an affiliate, or when you sell your own product.

You trust me, don’t you?

Yaro Starak

Get your bonus copy of my book
“How To Start An Internet Business
& Make Your First $1,000 Online”
Download Here

One of the best ways to learn a business is to find a mentor who could show you all the «what to dos» and all the «how to dos». That mentor should have excellent track record of making his or her business successful and also should have a talent to share his ideas in a clear and simple way.

The mentor (such people are often called «Gurus», «Masters» or «Teachers») should be open to new discoveries in his or her area of expertise and should be able to quickly implement them in his work.

In the area of online marketing (Internet marketing), there are at least few Gurus that are widely respected. They have thousands or even millions of people on their mailing lists. If they launch a new product or service, everybody wants it. They become guest speakers at the biggest online marketing events and other marketers get significant boost in sales if they are able so secure any Master’s testimonials for their sales materials.

I’m talking here about guys like Willie Crawford, John Reese, Yanik Silver, Joe Vitale and Mike Filsaime. All of them are well-respected authors and marketers with millions of dollars from sale of their own products and from affiliate marketing. Thousands of affiliate marketers read their blueprints for success and use their products to achieve success in online business.

My favorite online marketing Guru is Jeff Johnson, who is maybe not as widely known as those Masters mentioned above, but actually it is him from whom the guys of that caliber take advice!

It was Jeff Johnson who revolutionized the online marketing at least a couple of times by inventing very successful concepts that helped him earn millions of dollars over last few years.

Did you know that such popular Internet marketing strategies as «blog and ping» or «feeder sites» and «data feeds» were invented by Jeff Johnson? He implemented them in powerful, yet simple marketing strategies that he shared and still shares with other marketers so that they enjoy more traffic, more leads and more income.

Jeff is loved by his followers for his down-to earth teaching style and for simplicity of his strategies that are so easy to implement very quickly. Most importantly, the aspiring online marketers just love the fact that by using free resources they can grab almost instantly tons of free traffic from Google and other search engines.

Jeff created and made available to everyone his Free Seo Blog Software that he uses in his own business. That Free SEO Blog Software alone can drive thousands of targeted visitors per day and get high rankings in the search engines.

Happy with such demand and interest in his online marketing ideas, Jeff Johnson created the Underground Training Lab, which is not only Jeff’s development facility for creating new products and strategies for implementation of Web 2.0 discoveries, but it also is a Membership Site and Private Coaching Club.

Yes, as I said, Jeff is a very good teacher and there is very high demand any time he takes new students. The next intake is scheduled for December 4, 2008, but actually the Underground Training Launch is already in pre-launch!

The best way to become one of Jeff’s students is to join Jeff’s mailing list and wait for invitation from him. Those who get on his mailing list get Jeff’s Free Seo Blog Software and powerful tutorials about using that software and about using Web 2.0 in online and affiliate marketing. Jeff Johnson has mastered that area. For example, he will teach you how to use YouTube, MySpace, Facebook, RSS Feeds and Social Bookmarking in online marketing and how to use social profile pages, social bookmarking and viral videos to grab the front-page spots in Google in just few hours, etc.

Jeff Johnson is the Guru of Web 2.0 era.

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Mary Cala is the Author and Leading Expert on SEO blog software and search engine optimization. She writes for a number of blogs, including Underground Training Lab By Jeff Johnson – Research And Experiments In Online Marketing. Visit her blog if you’d like to get Jeff’s Free SEO Blog Software, or to learn how to get more traffic, how to hyper-effectively leverage the power of video, blogs and social media or how to join Jeff Johnson’s Underground Training Lab Private Coaching Club.

Jeff Johnson, the SEO «go to» guy, is giving you…

Absolutely free Traffic-Getting Technology

Yes, Jeff is giving you the very same Highly Customized Search-Engine-Magnet Software he uses every single day in his business to build search engine friendly traffic-getting websites… It’s 100% free and it installs in minutes.

Head on over and download the software right now. As I said, it’s free.

But who the hell is Jeff Johnson, you may be asking?

Great question!

At John Reese’s Traffic Secrets seminar Jeff Johnson was that «blog and ping» guy… the one who blew everyone away with his detailed overview of «blog and ping», «money sites», and «feeder sites»… Jeff’s short presentation at John’s event soon became part of internet marketing legend!

And «Top Underground Internet Marketer of the Year» is what Yanik Silver called him… Jeff also won the best speaker award at Yanik’s first «Underground Online Seminar».

Plus Brad Fallon of Stompernet says «When Jeff Johnson talk about SEO, I listen.»

Mike Filsaime goes on to say «I recommend getting involved in anything Jeff ever touches. He is cutting edge and there are not too many people I would endorse these days when it comes to SEO. Jeff is top dog in my book.»

And the list goes on and on but I think that pretty much answers the question «who the hell is Jeff Johnson».

So let’s get back to the Absolutely free Traffic-Getting Technology Jeff is giving you.

Jeff’s going to show you some of the very same white-hat techniques he’s trained his staff to use to take dozens of brand new blogs and websites from 0 to 500 or more unique targeted visitors a day in less than two weeks… all on auto-pilot and all with an «endless supply» of free content.

Plus:

You’ll get the very same Highly Customized Search-Engine-Magnet Software Jeff uses every single day in his business to build search engine friendly traffic-getting websites that bring in thousands of highly-targeted unique visitors every single day on auto-pilot.

It’s really cool.

And the Search-Engine-Magnet Software is yours absolutely free.

Head on over and download the software right now. It’s free.

And once you download the software Jeff Johnson is going to show you exactly how to use it to grab free search engine traffic, more customers and make more money. Don’t miss it; download the software right now – when it’s still free…